Attract attention in a way that adds value and shows your leads that you have a solution to a problem. Bring a piece of value showing your audience that you have much more where that came from…

Grow your email list by sticking a lead magnet out into the abyss that will attract your IDEAL people and leave the ones not ready for your product or service, this saves you time and energy… You can do this by adding an opt-in in the form of a quiz, ebook, guide, or a free sample.

Different messages resonate with different types of people and that’s no reason to miss potential people that will benefit from your product or services…

And that is where email segmentation comes into play…